Brand Guidelines

1. Introduction

Welcome to the CarouApp Brand Guidelines. This document provides information on how to properly use our brand assets, including our logo, name, and other brand elements. By following these guidelines, you help us maintain a consistent brand identity and protect our trademarks.

2. Our Brand Name

Our brand name is "CarouApp" (with no space). When referring to our company or platform in text, please use the correct spelling. The name should always be capitalized as "CarouApp" when used as a brand name.

Correct Usage:

• CarouApp
• CarouApp platform
• CarouApp carousel creator

Incorrect Usage:

• carouapp (lowercase)
• CAROUAPP (all caps, unless part of a headline where all words are capitalized)
• Carou App (with space)

Domain Name

Our primary domain is "carou.app". When referring to our website, use the domain without "www" prefix. You can reference it as:

• carou.app
• https://carou.app

3. Our Logo

The CarouApp logo is a key element of our brand identity. When using our logo, please adhere to the following guidelines:

Logo Clear Space

Always maintain adequate clear space around the logo to ensure its visibility and impact. The minimum clear space should be equal to the half of the height of the "C" in the logo on all sides.

Minimum Size

To ensure legibility, do not reproduce the logo smaller than 24 pixels in height for digital use or 0.25 inches for print use.

Logo Modifications

Do not modify, distort, or alter our logo in any way. This includes:

• Changing the colors
• Stretching or compressing the logo
• Adding effects such as shadows, outlines, or gradients
• Rotating or flipping the logo
• Placing the logo on busy backgrounds that reduce legibility

4. Color Palette

Our primary brand colors are:

When using our brand colors, please use the exact color values specified above to maintain consistency.

5. Typography

Our brand typography uses modern, clean sans-serif fonts. For web applications and marketing materials, we primarily use:

• Headings: Sofia Pro or Inter
• Body text: Inter or system sans-serif

6. Brand Voice

Our brand voice is:

• Friendly: We're approachable and speak in a conversational tone
• Professional: We're knowledgeable and trustworthy
• Clear: We communicate directly and avoid jargon
• Helpful: We focus on solving problems and providing value

7. Using Our Brand in Content

If you're creating content about CarouApp, such as tutorials, reviews, or articles, you may use our brand name and logo in accordance with these guidelines and fair use principles. Please ensure that your use of our brand assets does not imply any endorsement, partnership, or affiliation with CarouApp unless such a relationship exists.

8. Merchandise and Promotional Items

The creation of merchandise or promotional items featuring our brand assets requires explicit written permission. Please contact us at [email protected] for approval before producing any such items.

9. Contact Information

If you have any questions about these guidelines or need additional resources, please contact us at [email protected].